Mastery of picture quality is achieved through peerless performance. Powered by Sony’s best-ever processor – the ultra-intelligent 4K HDR Picture Processor X1™ Ultimate – the MASTER Series TVs redefine what TVs are capable of. Proprietary technologies like Pixel Contrast Booster and Precision Full Array Backlighting bring incredible brightness, contrast, and colors to everything you watch. Introducing the MASTER Series: the best of Sony, now with embedded integration with your Control4 smart home system!